InsideSchools helps families navigate the NYC public schools system. While analyzing data from migrant family workshops, I uncovered a critical insight that the website users were struggling to find existing information on the Educational Guides & Reports page, a vital resource for information.
It was experiencing high abandonment rates due to poor filtering capabilities. To address this, I proposed a new filter categorization system and provided crucial usability inputs that shaped the final implementation alongside our editors and developer.
InsideSchools helps families navigate the NYC public schools system. While analyzing data from migrant family workshops, I uncovered a critical insight that the website users were struggling to find existing information on the Educational Guides & Reports page, a vital resource for information.
It was experiencing high abandonment rates due to poor filtering capabilities. To address this, I proposed a new filter categorization system and provided crucial usability inputs that shaped the final implementation alongside our editors and developer.
I led the analysis of workshop feedback from 400+ stakeholders, processing over 6,000 data points to uncover critical user needs. From the data, I identified that questions from families naturally clustered around common terms (e.g., "transport", "language") but they could not search the resources on the webpage using those terms.
I proposed implementing a tag-based filtering system that aligns with users' natural thought patterns. To validate this approach, I mapped existing resources against the terms from the data and shared it with the editorial team and developer to facilitate team alignment.
After the team finalized the taxonomy of the tags and a development stage UI of the page, I identified key opportunities to enhance usability before the final implementation.
What began as workshop data analysis revealed a broader usability issue, reinforcing the importance of staying open to unexpected insights. This experience has transformed how I approach user research: